Name recognition: that's what those giant billboard ads and full-color magazine spreads are trying to build. Name recognition sells because people fall back on the things that are familiar. You can cash in on this tendency, too —and spend nothing more than your time and photocopying costs.

Start by writing a short article that offers a set of tips related to your business or industry and post it on your website, blog, other websites, everywhere!.

Remember you're the expert on this topic. Pick a catchy title. One that promises secrets, numbers and reasons. For example:

• "7 things to know before going on a white-water rafting vacation"... Or
  
  
• "Five  tips to preparing for a family scuba-diving trip" ... Or maybe...
  
  
•  "7 tips to avoid before installing geothermal systems"... Or how about...
  
  
• “9 steps to installing your solar panel system”.

Don't overtly sell your business. But make references to it at the end of your article. Many people who never read ads will read an article, especially one that promises a tangible benefit.

Return to Marketing Tips

Return to Home