Do you know your ideal audience? If I asked you who your target market is?

Would you know? Could you tell me...

• What they eat for breakfast?
• How many children they have? 
• What do they do for fun?
• Where do they live?
• What kind of car do they drive?
• How much money do they make?
• And so on…

Most business owners couldn’t.

But when it comes to developing your marketing plan, developing your marketing and advertising materials knowing who you’re ideal prospect is, is critical to your success.

Give your prospect a face and a name. It’s called ‘customer profiling’.

Take all the information you know about your prospective customer and create a persona – or personality.

You’d be surprised how this will help you put a face to your brand and to your target. Give your “persona” a name (like McKenzie, Shane, or Colby), and assign them a face and body.

For example...

...say you sell white-water rafting equipment, and you’ve determined your ideal customer is male, 24 - 40 year-old college grad, with a household income of $105,000+.

He loves outdoor adventures and extreme sports.

Your ideal personality profile might read something like…

“Camron is an 35-year-old adventure-loving male...

who likes to try new things and feels at home in just about any situation. A college graduate, with a bachelor's degree in aviation manufacturing, Camron makes around $89,700 a year as the lead mechanic for a California aviation manufacturer.

In his spare time he takes his wife, Stephanie and their son, Zach, motorcycle riding and camping.

Camron doesn't really like going to movies, but he does like renting action/adventure flicks to watch with his family.

If you wanted to give him a face, Camron might look something like this picture.

Some of these personality profiles can get quite detailed.

But the point is... create a feeling of who your target market is... so your marketing and advertising materials can better connect with them.